Simple product packaging designs are becoming a rising trend in this era. By using some amazing tricks, you can create exceptional packaging to highlight your brand. DC Velocity Staff ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...

New study finds most consumers would pay extra for sustainable packaging Many consumers would switch brands if competitor was more sustainable Questions remain over whether consumers understand ...

Sony sent me a PS5 early, a package that I had to be up at 7 am to sign for. We’ll have plenty more to come soon enough, but first I want to talk about the experience of opening the box. Opening a new ...

The biggest threat to Whole Foods' dominance in the natural products business is not Sprouts or Natural Grocers. It’s that bastion of legacy grocery sales, Kroger. The Simple Truth brand, launched in ...

While consumers anticipate the latest food trends in the new year; how food is packaged and presented is important as well. Consumer Packaged Goods (CPG) trends for 2019 will help shape food shopping ...