Dark, sculpted and sultry - the prism of siren makeup was alive and well on the GQ Men of the Year red carpet in Los Angeles ...

Lookout, unicorn beauty enthusiasts! There's a mermaid makeup revolution on the horizon, courtesy of Lime Crime. The indie brand has been teasing its forthcoming Lime Crime Mermaid makeup collection ...

If you want the jumpstart on the beauty trends to know for 2025, you've come to the right place. All signs are pointing to dark siren makeup having its moment in the moonlight – especially if ...

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The show’s lead, Eline Powell, is now scuba-certified and able to hold her breath for more than three minutes! Are mermaids the new werewolves… the new wizards… our new obsession? That’s what Freeform ...

If you've been keeping up with Paris Fashion Week, you know that there has been quite the display of beauty inspiration — from Doja Cat's many avant-garde makeup creations to Bella Hadid's spiky ...