Dive Brief: According to Digiday, Snapchat’s moves toward an audience-based advertising strategy will have implications for its Discover portal publishing partners.; Discover partners largely have ...

Snapchat parent Snap Inc. filed to go public on Thursday afternoon. According to its SEC filing, the company recorded revenue of $404.5 million and a loss of $514.6 million in 2016, compared to ...

Are you looking to grow your business? Have you made Snapchat a part of your social media marketing strategy? Between 2015 and 2016, Snapchat’s monthly active users doubled from 100 million to ...

A Snapchat marketing strategy provides a chance to show a deeper, more genuine side of your brand. If you're marketing to Generation Z, Snapchat ads let you experiment with expressing your brand ...

Snapchat might be the most effective social media platform for your brand's advertising efforts. With more than 347 million daily active users worldwide, up from 293 million global daily active ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Hopefully, this guide has given you the insights and inspiration you need to build a successful Snapchat marketing strategy in 2024. Now, it’s time to put these ideas into action and start ...

In addition, the Snapchat advertising app makes it easy for its users to discover new businesses and brands. ... We can help you develop a marketing strategy to expand your digital presence.

Snapchat’s growth is far outpacing its rivals. Between Q3, 2013 and Q1, 2014, Snapchat grew 67%; faster than any of its competitors ( GWI Social ). 70% of those users are female . Demographic ...

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every ...