While planning this year’s campaign, Churchill identified Red Bull, which briefly collaborated with Sonic in 2024, as a “perfect partner,” and not just because of its famous racing operation.

Sonic Drive-In has launched new fruity beverages featuring Red Bull in three flavors. Sonic said the Rechargers are the first new beverages to be added to the menu since 2019. Rechargers come in ...

Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind ...