All of the probing and poking around in the realms of nutrition and physiology has resulted in a science that combines the best knowledge from both arenas. Good nutrition is essential to good health, ...
Eating right matters, especially for Spartan varsity athletes. However, being in college doesn’t always lend itself to smart and healthy meals. Until now. EAST LANSING – It’s not a secret that college ...
Last year, sports medicine providers at the University of Alabama at Birmingham partnered with Bama Wellness Advocacy to launch a revolutionary nutrition program for athletes in Birmingham City ...
Provide individualized nutrition counseling based on body composition and training goals. Our goal is to educate athletes on realistic, and maintainable fueling strategies in order to optimize their ...
Almost 130 years have gone by since the first modern Olympic Games were held in Athens in 1896. During this time, sports practices have come a long way. What and how athletes eat has also changed a ...
Performance nutrition during travel is as critical as the training itself, especially in small towns, where food choices can ...
The global sports nutrition market is valued at a hefty $66bn (€56bn) and is projected to reach $138bn by 2033 (market analysts Grand View Research). This explosive growth isn’t just about more ...
It's no secret that properly fuelling your runs, nailing your hydration and taking in the right nutrients to maximise recovery can make a huge difference to your performance – both in the short and ...
Almost 80% of women have never received specific guidance on how to fuel their bodies for exercise, according to new research by Lidl GB, conducted in the lead-up to the 2025 Women’s Euros. The ...
Private-equity-backed The Quality Group has acquired a majority stake in US sports-nutrition peer Raw Nutrition. Germany-based The Quality Group, itself majority-owned by private-equity firm CVC, is ...
CHICAGO — GoodSport is a new sports nutrition beverage formulated to deliver effective hydration and clean up the category. The product features ingredients perceived as natural by consumers and ...