“They’re kind of like the old Taster’s Choice commercials,” explained Marc Cherry, creator of ABC’s Desperate Housewives. “We added a lot of wicked dark humor, murder and adultery and betrayal.” The ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 44 min ago By Phoebe Bain - 2 hours 25 min ago 3 hours 33 min ago By Jon Springer - 5 hours 18 min ago By ...
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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