Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

In July 2019, José María Álvarez-Pallete, the chair and CEO of Telefónica, asked his 115,000 employees a simple question: what would you do to improve the company? The answer was loud and clear: ...

A corporate communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the framework to build a better understanding of ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Harvard Business Review Press, 2020) If there was ever a year for strategy to do its job well, it’s 2020 ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

As the leadership gap widens within industries, there is a growing need to adapt leadership development strategies that empower “second-tier” leaders like middle managers, department heads, and ...