The University's Extended Studies marketing team won one silver and three bronze awards for best marketing practices and promotional pieces in the 2007 Marketing and Publications Awards Program ...

CHICAGO--(BUSINESS WIRE)--Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced the results of its 2024 Marketing Growth Plays for Commercial Excellence ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

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Creator partnerships may be the best way to get a bang for your buck on TikTok, according to a study from TikTok and creator marketing platform CreatorIQ, identifying five creator marketing best ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Brand marketing professionals have a dangerously outdated view of customer loyalty, according to a new report from the CMO Council. The report, entitled Loyalty that Lasts, found that "while product ...

This post originally appeared on the Buffer blog. One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a ...