If you bring ear plugs to the Sturgis Bike Rally, you’re missing the point. For the 85th anniversary, I was the “Sturgin” in the crowd – a first-time rally-goer. And it was obvious. I didn’t wear ...

The 85th Sturgis Motorcycle Rally a 14% increase from 2024. Despite initial predictions, attendance was strong. Four fatalities occurred during the rally. For this year’s milestone anniversary at the ...

Attorney General Marty Jackley, gubernatorial candidate Dusty Johnson also expressed gratitude as police patrol the rally.

RAPID CITY, S.D. (KOTA) - The third annual Sturgis Bronco Rally is underway in the City of Riders. Dozens of Broncos lined Main Street in Sturgis Saturday, showing the diversity of the classic SUV.

SIOUX FALLS, S.D. (KELO) – The South Dakota Department of Transportation (SDDOT) is winding down from an extremely busy past few weeks, where highways saw thousands of travelers from the Sturgis ...

An aerial view of Sturgis during its annual motorcycle rally in 2025. (Courtesy of South Dakota Highway Patrol) Higher traffic counts translated to higher spending and tax collections during this year ...

South Dakota Attorney General Marty Jackley announced Friday that Robert Shipp, 37, of Watford City, North Dakota, has pleaded guilty to one count of Vehicular Battery in connection with a violent ...

STURGIS, S.D. (KELO) — Every year, hundreds of thousands of people travel to Sturgis, South Dakota, for the annual motorcycle rally and other events throughout the year. Because of this, the wear and ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (SAH), one of the largest automotive and powersports retailers in the United States, today announced ...

Throughout the 85th Sturgis Motorcycle Rally, Sara Brunsell, general manager of Sturgis Lodge & Suites, kept hearing a wisecrack from her younger guests: There are a lot of old people. Brunsell ...

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...