A sharp shift in consumer preferences toward hybrid vehicles, coupled with a slowdown in global electric vehicle sales, is ...

Subaru arrived at the Japan Mobility Show 2025 with a bold vision for its performance future, unveiling the all-electric ...

At the Japan Mobility Show last week, Subaru unveiled the all-electric Performance-E STI and the gas-powered Performance-B ...

The Subaru STI was discontinued after the 2021 model year, and many were sad to see it go, but there could be a successor ...

During the automaker’s most recent earnings briefing, president Atsushi Osaki blamed “increasing demand for hybrids and the ...

While the Subaru Solterra has largely disappointed since launching in 2023, forcing the company to offer big discounts and even skip the 2025 model year, the story could be very different with the ...

One of many Japanese brands slow to embrace EVs, Subaru has now become yet another company to dial back its electrification ...

An electric powertrain for the Subaru BRZ isn’t out of the question for the third generation of the two-door sports car in Europe, Autocar reports. Subaru dropped the BRZ from its European lineup ...

The ultimate Subaru BRZ tuned by STI will only be sold in limited numbers in Japan.

Subaru manages to offer an affordable SUV that's cheap to insure, while Tesla does the opposite with a pricey electric sedan.

While many offerings in this ultra-competitive class offer fuel-efficient hybrid powertrains, Subaru hasn’t — until now. The ...