Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

A team of computer science students has embedded subliminal audio signals into music, allowing them to secretly seize control of devices that respond to voice commands. In a New York Times report ...

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...

Fine-tuned “student” models can pick up unwanted traits from base “teacher” models that could evade data filtering, generating a need for more rigorous safety evaluations. Researchers have discovered ...