Surf Excel, a detergent, aimed to increase the adoption of its Matic Liquid detergent among powder detergent users in India while achieving a return on ad spend (ROAS) of over 3. Surf Excel, a ...

Did you know that you can achieve white and fragrant clothes with Surf Active Clean? It’s affordable and conveniently available in malls and sari-sari stores. Editor’s note: This content is sponsored ...

Unilever is giving its premium fragrance detergent range Surf Sensations a full rollout from January. The range launched exclusively in Asda last May in two fragrances: Golden Blossom and Delicate ...

A new washing powder is on the market, promising to keep your sheets clean while other areas of your life get filthier. Ahead of the Fifty Shades of Grey film’s release on Valentine’s Day, the ...

Whether you scrub your clothes the old fashioned way or dump a load of laundry in the machine at night, you need a powerful companion to wash away the sins of the day. From the coffee spill during ...

We also reveal how you can save more on your supermarket shop with a few savvy shopping hacks SHOPPERS are rushing to grab a wash day bargain as Surf laundry detergent is reduced to just 22p. Asda has ...

Hindustan Unilever (HUL) announced on Friday that its laundry detergent brand, Surf Excel, had crossed the $1-billion turnover mark, becoming the first brand from its stable to achieve the milestone.

The liquid detergent market in India was valued at around 2880 Cr in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 7.74% through 2030. Engineered for modern laundry, Surf ...