Sweden tourist board offers ‘prescription’ so doctors can sign-off your visit - The ‘medical referral’ from Visit Sweden aims to promote physical and mental well-being ...

Sweden’s groundbreaking Prescription initiative allows doctors to prescribe travel as therapy, promoting recovery through ...

A new tourism campaign from Sweden claims that a trip north can genuinely boost your health. There may be more truth to that ...

Tourists can fill out a referral form on the Visit Sweden website, to be taken to the doctor as a basis for traveling to Sweden.

This clearly indicates that travel has a strong relation with wellness. Do you know doctors sometimes prescribe travel as medicine? Now, to take this even a step further, Sweden is allowing doctors to ...

A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – ...

Sweden is describing itself as "the world's first country to which travel can be prescribed by a doctor" in a cheeky bid to ...

A twice-in-a-lifetime experience… Some places you visit once and cross off your bucket list. Sweden isn’t one of them. This is a country of contrasts so vast that one trip simply isn’t enough. Where ...

This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination. Many travel destinations’ official social media accounts are relatively staid, sticking ...

Did you ever get bored and had the urge to talk to a random Swedish number out of the blue? If you've ever had a fantasy that specific and, frankly, odd, then dream no more. Sweden has just answered ...