AMV BBDO and Tena Men’s ‘Mr. Pant-tastic’ has won over The Drum readers to be crowned this week’s European Creative Work of the Week. The campaign teaser, which introduces a new male incontinence ...

TENA, a global leader in incontinence care, is announcing its partnership with the Philadelphia Eagles. The partnership ...

Urinary incontinence affects millions of men in the UK, but chances are you've never met a single man who'll admit to it. "I'm a man of a certain age. I'm in control of all aspects of my life," says ...

TENA Men has undergone a packaging refresh as it seeks to shake off the embarrassment factor associated with buying bladder weakness items. According to the brand, one in four men over the age of 40 ...

Tena Men has introduced a new incontinence product line which looks like regular underwear. So much so, in fact, that the brand has done this fine spoof of the kind of glossy fashion ads we expect ...

This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives ...

The campaign teaser, which introduces a new male incontinence product that looks like regular underwear, continues the brand’s mission to normalise the taboo subject. Featuring Tena Men’s charismatic ...