The aim of this paper is to draw together various relatively isolated laws of consumer behaviour for frequently-bought branded goods or services. Starting without formalised preconceptions of how or ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

This is a preview. Log in through your library . Abstract A theory of consumer behaviour is proposed which differs from the conventional approach. Flexible prices are introduced for goods as a measure ...

The NCERT Books are prescribed by CBSE Board and cover the complete syllabus of CBSE Board. In order to score maximum marks in the CBSE board exams, it is advisable for the students of CBSE Class 12 ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...