Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Roblox is known for its ever-growing list of viral games, but one that's recently been thrown into the mix might just have you pushing the massive hit, Grow A Garden, aside. Steal A Brainrot, while ...

DAYTONA BEACH, Fla. — NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit. Building on the success of its previous ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...