Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

After almost four years of tinkering, Google said it will not phase out third-party cookies from its Chrome browser. Instead, the company will provide users with options on how they want to be tracked ...

There are many implications stemming from the “whoops, just kidding” announcement of Google no longer forcing the industry to deprecate cookies, but one of them is rather surprising. It would seem the ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Google no longer plans to remove third-party cookies from its web browser, according to a July 22 announcement. Instead, the tech giant will explore other options that allow users to make informed ...

Movement for an Open Web (MOW), an advocacy group that supports web publishers, filed a complaint with the UK Competition and Markets Authority (CMA) challenging the move by the World Wide Web ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing ...

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...

Just as Google seemed to be ready to pull the plug on third-party cookies, it reversed its course. On Monday, it announced Chrome would instead explore a more enhanced way for users to consent to the ...

Just like with actual cookies, it's possible to have too much of a good thing. Here’s what you need to know about clearing ...

The online tracking technology 'is not good for the web' and should be restricted, the group says, even as Google again delays plans to drop the browser technology. A leading internet standards body ...