A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

The latest "group 7" trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

We all just collectively decided that Group Seven were the cool people, the ‘It’ people, the baddies,” influencer Jason Sappy ...

The numbers can be traced back to a song called “Doot Doot,” released by hip-hop artist Skrilla in late 2024, in which he ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. What was the soundtrack to this summer’s ...

Kesha didn’t know she had a hit on her hands with “Tik Tok.” In fact, the singer once thought the song’s lyrics were “too dumb.” After all, she does sing about swapping toothpaste for a bottle of Jack ...