The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...

Who doesn’t want more leads for their business? Marketing is all about connecting people with your product. But given there are so many different marketing techniques, you might be wondering whether ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...