Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...

The impact of social-media-driven, algorithmic advertising really can’t be overstated. In just the past five years alone, we’ve seen the advent of TikTok and the total takeover of Instagram: visual ...

Opinions expressed by Entrepreneur contributors are their own. In my almost 15 years of experience in luxury design, I had the opportunity to meet some of the brightest minds, most talented people and ...

Introduction: When you walk into a supermarket, you are often faced with the same dilemma: should you opt for the store brand ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...

A new report from Airship, a mobile app experience company, says that consumers will share all types of personal info with brands this year. Data from The Mobile Consumer 2023 was collected from ...