After nearly four years of collaboration, Ulta Beauty and Minneapolis-based Target jointly announced Thursday they will end their shop-in-shop partnership when the current agreement expires. “We’re ...

With a key partnership nearing its end, Target is making a calculated shift in one of its fastest-growing categories.

NEW YORK — Target and Ulta Beauty are parting ways, ending a partnership launched in 2021 that created in-store shops filled with beauty products at hundreds of the discounter's stores. According to a ...

J.D. Duggan, Staff Reporter - Minneapolis / St. Paul Business Journal Aug 15, 2025, 7:20am EDT Target Corp. A Target beauty section From the Minneapolis-St. Paul Business Journal: Ulta Beauty and ...

Retailers have long used shop-in-shop partnerships to boost traffic and broaden assortments, but the format surged between 2020 and 2022. Target, Kohl’s, Macy’s and others have leaned into in-store ...

The shop-in-shop partnership between Target and Ulta Beauty was allegedly doomed by rampant theft of the cosmetics company’s pricey products — including at least $10,000 a month at one store. The ...

Ulta Beauty (ULTA) is drawing fresh attention after hosting several high profile brand launches, including Rare Beauty’s record breaking debut at the retailer, along with new partnerships with Stripes ...