Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how the Bayesian and Buhlmann methods relate.

I recently was invited back to The Lisa Show at BYU Radio to talk about conspiracy theories. You can listen to the interview here. What follows below are some of the questions and my answers in ...

The core concepts involved in Theory of Mind are beliefs, desires, and intentions, which are used to understand why someone acts in a certain way or to predict how someone will act (Kloo et al., 2010) ...

A decade ago, the Kitzmiller versus Dover Area School District trial determined that the school-board-ordered teaching of Intelligent Design did not belong in the science classroom. The federal court ...

Albert Einstein is unquestionably one of the greatest scientists to ever live. He’s responsible for likely the most well-known equation of all time, and decades after his death, his work is still a ...

Have you ever had difficulty explaining the theory of inductance and its impact on an electrical circuit to a coworker or apprentice? A theoretical topic such as this is hard to comprehend but ...

One of the most striking outcomes of the surface-minimization framework is its ability to explain structural features that ...

One of the enduring critiques of texting, instant messaging, e-mail and any other form of text-only online communication is that often is impossible to discern nuance and emotion. The same might be ...

Plate tectonics is the theory used to explain the structure of the Earth’s crust and many of the associated phenomenon. The rigid lithosphere is split into 15 major plates that slowly move on top of ...