Image: Getty. GIF: Chloe Krammel. As a reputable and responsible brand, you add the “unsubscribe” buttons or links to all emails you send. Unfortunately, the truth is that if subscribers opt-out of ...
Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust. Clicking the Unsubscribe link in marketing emails has been maligned for decades, ...
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