Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Discover why brand marketing is making a comeback in the SEO space and how it can yield better results for your digital presence. If you’ve been paying attention to the chatter in the SEO space ...

As the Miami Grand Prix continues to evolve, it stands as a global benchmark for how sports, culture and commerce can blend ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by ...

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Consumers often come up with cute and catchy nicknames for brands they know and love—think “Mickey D’s” for McDonald’s, “Bimmer” (and variations like “Beamer”) for BMW or “Bud” for Budweiser beer.