Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

AI’s output is only as good as its input. If you want your productivity to reach new levels, focus on crafting prompts that ...

Here’s how retail banks and insurers can use agentic AI to safeguard compliance and achieve greater performance and ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Artificial Intelligence is opening up new opportunities and it's the best time make money with AI. Find the 8 best ways to ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

We’ve all heard it 100 times by now: If we aren’t using AI in our businesses, we’re behind. But in my industry—I’m a published novelist and memoirist who teaches people to write books—AI is very much ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

More than eight in 10 retailers have integrated artificial intelligence into their operations to a moderate or large extent, according to a report released Nov. 12 by BRG, formerly known as Berkeley ...

AI is everywhere now, right? It feels like every other day there’s a new tool or service that can do something amazing. For ...