Good writing is considerate of its audience. You want to think about your reader and consider the best way to get your message across to them. Even in the digital age, the right word elevates your ...

The word “synonym” shows up in print about 18 times more often than the word “homonym,” according to Google’s Ngram Viewer. It’s nearly 13 times more popular than “antonym,” even though “antonym” ...

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s ...