As a business owner, you are constantly figuring out what your current customers want and what your potential customer needs. The data can be tracked in a variety of ways, from polls and surveys to ...

Standard deviation is a measurement of market volatility. Learn how investors use standard deviation in the MoneySense Glossary. Standard deviation (σ) is an investing metric used to measure the ...

Rate of return and standard deviation are two of the most useful statistical concepts in business. These two figures will tell you whether a business project is worth the investment and trouble, given ...

Steven Nickolas is a writer and has 10+ years of experience working as a consultant to retail and institutional investors. Gordon Scott has been an active investor and technical analyst or 20+ years.

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