One of the best-known characters in modern advertising is returning to work. Actor Paul Marcarelli played a “Test Man” for Verizon, clad in a gray jacket and horn-rimmed glasses for nearly a decade in ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks.

In the world of commercial fame, longevity is a fickle mistress. But some members of commercial royalty go down in history — like a certain bespectacled cell phone salesman who had a single question ...