Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The IPI’s new approach recognises that, despite functional differences, virtual goods and services remain linked to their real-world counterparts in the minds of consumers. Register for free to ...

Augmented, virtual and extended realities are all trying to allow users to interact with virtual information in ways we are used to in real life.

Schematic overview of the CVRT system, illustrating its three core modules: the Simulation Environment Module for generating high-fidelity virtual scenarios and traffic flows; the Data Process Module ...

While virtual sets have had a presence in television studios for several decades, advances in artificial intelligence and virtual reality are revolutionizing the TV news of today. The use of virtual ...

We live in a world where it’s becoming increasingly difficult to tell where reality ends and virtual life begins. Whether you’re donning a VR headset to explore new identities or endlessly scrolling ...