Since league revenues have grown so much in such a short period of time since the last media rights deal, tying the WNBA to an 11-year-deal could also stunt its potential revenue growth.

It’s much bigger than Caitlin Clark—optimism around the league’s future has sent franchise values skyrocketing, to an average ...

The league faced challenges, ranging from financial ... impact are in the WNBA’s DNA, it’s also worth asking whether this approach might limit the league’s growth potential.

Angel Reese has issued a stark warning about a potential ... league’s financial landscape has dramatically changed since the last CBA was agreed upon in 2020. Back then, the WNBA was still ...

As the season approaches, the league has announced its business partnership with Ally Financial ... As the WNBA season begins, Ally will play a big role in the growth of the WNBA.

The Women’s National Basketball Players Association opted out of the WNBA ... period of growth. It has never been as popular as it is now, and there are strong signs that its financial situation ...

But as the league booms, players are looking for a larger share in that growth ... NBA — which owns about 60% of the WNBA and leads CBA negotiations — and women’s basketball players. It’s one of the ...

This claim is not just a fleeting comment; it represents a pivotal opportunity for both leagues, especially if considered within a potential NBA-WNBA merger framework. Whether it’s Brittney ...

When Brewer crunched the numbers to analyze her potential impact in 2025 ... kinds of people from the traditional WNBA fan base that is causing this growth rate and also accelerating interest ...