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What began in 1998 after Jerome Davis' career-ending injury has turned into the Western Sports Foundation that promotes personal and professional development for rodeo and western athletes. The ...

In a newly formed bet between a fan-favored-timed event athlete, Shad Mayfield and the Western Sports Foundation, Mayfield has a significant goal to fulfill before he takes the stage. Rodeo athletes, ...

FORT WORTH, Texas--(BUSINESS WIRE)--Teton Ridge, the premier brand at the intersection of Western sports and entertainment, announced today its acquisition of The Cowboy Channel, the leading network ...