Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI," or the "Company") an aerospace technology company focused on building and scaling its newly acquired subsidiary, Drone Nerds, LLC ("Drone Nerds"), and its ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...