Every car has an origin story. Here's how some of your favorite auto brands got their names. How many did you know?

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Since its inception in 1899, Fiat has been a mainstay of European roads and beyond. An Italian brand known for being both affordable and efficient, Fiat has earned its reputation for producing ...

Some states may require businesses to register a DBA for their business. Here's what you need to know about DBA's.