A new top priority has emerged for today's chief marketing officers: safeguarding customer data. Protecting the privacy and security of their customers’ information topped the list of marketing ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Once seen primarily as brand stewards and creative visionaries, CMOs are stepping into a far more expansive role—one that blends data fluency, revenue accountability and cross-functional leadership.

The breakthrough in stretchable electronics will have applications in soft robotics, implantable medical devices, and more.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Walk into any SaaS company today, and you’ll hear the same mantra: We’re customer-centric.

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

The semiconductor industry has relied on a simple equation for more than five decades — shrink the transistor, pack more onto every wafer, and watch performance soar as costs plummet. While each new ...

The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful.