Discovery, comparison and conversion can now take place in one conversation, making chat a complete buying environment.

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Welcome to the brave new world of agentic commerce, the next big ...

Running an online business requires choosing the right operating model – one that fits your goals, resources, and growth ...

After spending roughly 20 years in the e-commerce business, Commerce.com Inc. CEO Travis Hess has just about seen it all. Most of his career has been on the agency and services side, taking him from ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Commerce.com’s AI pivot and rebranding have failed to drive meaningful ARR or enterprise customer growth, despite increased sales and marketing spend. The company faces intense competition from ...

The success of this bet will depend on execution and whether Alibaba can leverage its ecosystem advantages to improve efficiency. The rationale behind launching Taobao Instant Commerce is simple.