Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

Pricing is one of those decisions founders tell themselves they will fix later. After traction. After product market fit.

Anthem and Eli Lilly have partnered in a collaborative initiative to tackle the high cost of prescription drugs through value-based pricing models, reports Bloomberg BNA. “While the rest of the ...

Applied Materials' revenue grew 5% YoY to $7.05 billion, driven by Semiconductor Systems and Services, with improved gross margins due to better inventory management and value-based pricing. The ...