The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. “h1–h6 elements have a ...

Header tags are a key trend in programmatic advertising, giving publishers the opportunity to make more revenue off ad inventory. Without header tags, only one advertiser at a time can bid on the ...