The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. “h1–h6 elements have a ...

Header tags are a key trend in programmatic advertising, giving publishers the opportunity to make more revenue off ad inventory. Without header tags, only one advertiser at a time can bid on the ...

There is an old WebmasterWorld thread on the topic of how many header tags (i.e. H1, H2) you should have on a page and how you should use it. The thread was revived yesterday when Matt Cutts of Google ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.