Forbes contributors publish independent expert analyses and insights. TJ McCue is Seattle-based and covers tech & productivity tools. This article is more than 10 years old. Content marketing is one ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Don't get overwhelmed by the wide range of SEO tools. Start by utilizing Google Keyword Planner effectively for your keyword research. With all the options on the market, deciding which SEO tools you ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

To attract more readers and potential clients, your business blog needs to appear in search results when Internet users enter appropriate keywords. Blogspot blogs offer HTML editing so you can insert ...