So for us, the best beauty trends of this year really came down to three things: actual staying power that will go into 2026 ...

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

We test hundreds of beauty products every year, from cleansers to mascaras and hair tools that promise salon-level results at ...

Rare Beauty's new body care product, e.l.f.'s Slipstick, and more of December 2025's best beauty product launches, according ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Neha Tandon and The ...

That's where professional makeup artists come in. These experts test countless formulas on real clients with different skin types, concerns and needs. They know which palettes photograph beautifully, ...