Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Crafting marketing email can be a drain on time and money for businesses, whether the owners are generating the content themselves or outsourcing to another firm. For companies that send email through ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.