It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

It’s easy to miss all the Caitlin Clark advertisements and promotions running in March, but Xfinity set itself apart this week with a commercial featuring a Phoenix-area city planner, coincidentally ...

(Reuters) - Comcast Corp, the largest U.S. cable operator, is testing new advertising technology that inserts up-to-date commercials into past episodes of TV shows that are available on demand, a ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Comcast Technology Solutions, a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers and operators, and AD-ID, a standard for identifying ...

On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of ...