A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have ... Read More ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Comcast’s Universal Ads today announced the appointment of David Shaw as Head of Global Expansion. Universal Ads, which ...

Comcast (CMCSA) has put its advertising arm back in focus after Universal Ads hired David Shaw to lead global expansion, with ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Actor Jeff Goldblum stars in a “Wicked: For Good” ad for Xfinity that also features his wife, dancer and former Olympic gymnast Emilie Goldblum, and their children. The latest in the brand’s “Imagine ...

Shaw previously held senior roles at Twitter, Snap, TikTok and Reddit. At Twitter, he helped launch the ads platform outside the United States and led partnerships across Europe, the Middle East and ...

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come. Advertisers see measurement and at ...

Comcast’s Universal Ads today appointed David Shaw head of global expansion. Universal Ads, which launched last year in the U.S., enables brands of any size to create, buy and measure ads across … The ...