Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

An AT&T demonstration video from 1977 showcases a new method for creating ads for the Yellow Pages with computer graphics. An AT&T demonstration video from 1977 showcases a new method for creating ads ...

If you’re not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city ...

Death, taxes, and Yellow Pages. Some things are almost unavoidable for service contractors. As a writer on Yellow Pages issues, I speak with hundreds of small business people, and very few have ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

LONDON (MarketWatch) -- Yellow Pages Group said its Yellow Pages Income Fund has agreed to buy Advertising Directory Solutions from Bain Capital for C$2.55 billion ($2.07 billion) in cash. ADS is the ...

SBC Communications and Yahoo said Monday they will join sales efforts for their online Yellow Pages directories. SBC's Yellow Pages group, known as SmartPages.com, will resell ads and sponsored ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...