Zippo introduces a Yellow Flame Butane Lighter Insert, designed to expand the functionality of its lighters. The new insert produces a more versatile, cooler, odorless flame. Featuring a pressurized ...

A man uses a lighter to relight the Olympic torch held by torchbearer and former swimming champion Shavarsh Karapetyan (L), after the flame was blown out during Karapetyan’s ran through the Kremlin in ...

With its virtual lighter app for the iPhone hitting 5 million downloads, Zippo Manufacturing Company is touting the milestone along with new efforts to keep the momentum going. What started out as a ...

Lighters are often associated with smoking, but Zippo’s latest campaign taps campers and hikers who use its products to get by in the great outdoors. To demonstrate the brand’s relevance to outdoor ...

The flame still burns at the Zippo company. Workers who crank out the American icon of reusable lighters paused Wednesday to celebrate the manufacture of the company's 400 millionth windproof lighter.

The maker of Zippo lighters is playing with fire. At least that's what one national safety group says Zippo Manufacturing Co. is doing in its latest marketing campaign, as it uses the Internet and a ...