Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Numerator, a data and tech company serving the market research space, has published early read results from the first two days of Prime Day 2025. Data is updated throughout the four-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes: verified spend,

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

The Dow, S&P 500 and Nasdaq remain volatile as trade deals and tariffs keep investors in limbo. Amazon’s Prime Day met with fierce competition as Walmart, Costco offer their own deals. Oil inches higher.