When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

President Donald Trump praised the recent American Eagle jeans ad starring Sydney Sweeney, hailing it for not being 'WOKE.' I ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Former President Donald Trump turned heads once again this week with a viral Truth Social post that praised actress Sydney ...

President Donald Trump slammed the Bud Light/Dylan Mulvaney ads from 2023, but had a surprising message about the Sydney ...

American Eagle's stock price rose Monday after President Trump praised the company's controversial ad featuring actress ...

Trump’s approval came after the “Euphoria” and “White Lotus” actress revealed that she is a registered Republican voter.

The “Euphoria” actress’ commercial sparked backlash last month, with some social media users likening the ad to “Nazi ...

Conversations around the clothing brand’s punny “Sydney Sweeney Has Great Jeans” ad campaign have consumed the internet, so ...

The controversy over Sydney Sweeney's American Eagle jeans ad has boosted the company's stock, after President Trump chimed ...

The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to ...