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Starbucks, Brian Niccol

Fast Company · 23h

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

Yahoo Finance on MSN · 21h

Starbucks CEO Brian Niccol promises a return to glory days: Opening Bid top takeaway

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring. Under CEO Brian Niccol — who's nearing the one-year mark as CEO — that reset has included bringing back condiment bars,

Insider on MSN · 1d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks Sees Improvement

CNBC on MSN · 1d

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and comparable sales in China rose.

The New York Times · 1d

Starbucks Sees Improvement Even as Global Same-Store Sales Slip Again

The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in more than a year.

Starbucks Just Shared How It’s Turning Around Its Sales Slump

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

18hon MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

2h

Starbucks Is Closing a Bunch of Stores—Here's Why

Starbucks Is Closing a Bunch of Stores—Here's Why originally appeared on Parade. Like virtually every chain restaurant and ...

18hon MSN

Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...

Stocktwits on MSN23h

Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

13hon MSN

Jim Cramer says he's confident about Starbucks' long-term potential. Here's why

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

16h

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...

Stocktwits on MSN1d

Starbucks Q3 Print Largely Disappoints Even As CEO Pitches 'A Wave Of Innovation In 2026' — Retail Isn’t Convinced Yet

Starbucks' (SBUX) quarterly report on Tuesday largely disappointed, deepening concerns around its turnaround efforts, even as ...

1don MSN

Starbucks isn't giving up on its China dream

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

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