News

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Starbucks’ CEO Just Announced a Change Years in the Making. 1 Word Says It All
Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...
Jim Cramer says he's confident about Starbucks' long-term potential. Here's why
Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...
Starbucks shortlists dozen firms including Tencent, for China investment - report
Starbucks (NASDAQ:SBUX) has reportedly shortlisted about a dozen parties, including private equity firms and technology ...
Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’
Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...
The high-protein trend is coming for your Starbucks order
Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...