Lululemon has named Lewis Hamilton as a brand ambassador, collaborating on product innovation, social impact initiatives, and a new marketing direction.

With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)

Mercedes are the latest F1 team to officially unveil their 2025 car - the W16 - their first since Lewis Hamilton ’s move to Ferrari. Mercedes opted to reveal their new challenger ahead of its on-track debut at the Bahrain International Circuit, just two days before the start of pre-season testing.